Digital marketing is the modern strategy for promoting businesses, products, or services online. Platforms like social media, websites, search engines, and email campaigns allow businesses to reach their audience efficiently. Techniques such as SEO, content marketing, PPC, and influencer collaborations improve engagement, conversions, and visibility. Digital marketing provides measurable analytics for tracking campaign performance. It is vital for building brand awareness, generating leads, driving traffic, improving engagement, and sustaining long-term growth.